Many years later, here’s Ella now.Īs we watch Ivory Ella take off, Save the Elephants feels privileged to be at the centre of such powerful, positive forces in the maelstrom of social media.Įlephants need all the help they can get.
But then, as Ely collapsed, in a flash her mood changed and she ran up and broke his fall. Ella seemed furious with Ely as he began to fall asleep from the tranquilliser and gave him a sharp knock with her head. Her brother, Ely, had been speared and was about to be treated by the Kenya Wildlife Service. One time, during the filming of the IMAX movie Africa’s Elephant Kingdom, we watched her experience a dramatic change of emotion. We knew her when she was a feisty youngster. Ella is an elephant from Amboseli from a famous elephant family that was once led by the famous Echo of the Elephants. Their name – “Ivory Ella” – sparks memories for us. In case you’re wondering what all the hype is about, here is a picture of some of STE’s girls in the office wearing their Ivory Ella long sleeve shirts Their secret weapon? You, via Twitter, Instagram and Facebook! Just 4 weeks after launching, Jacob Castaldi (co-founder of Ivory Ella) presented Save the Elephants with a giant $30,000 cheque. Save the Elephants is honoured to be the beneficiary of a whooping 10% of the organisation’s proceeds. They have designed merchandise with one thing on their minds: to save elephants. Ivory Ella is a group of twenty-something year-old entrepreneurs who decided to make a difference. Our Elephant Crisis Fund was established to do exactly that, getting 100% of all donations out to the best partners in the most urgent areas.Įnter Ivory Ella. Public awareness is critical to push politicians to end the trade in ivory, but we also need to get support out to the organisations that are most effective in stopping the poachers, dismantling ivory smuggling networks and ending demand for ivory. They are in the teeth of a terrible ivory poaching crisis that saw 100,000 killed across Africa in just three years. It is, but ignoring it is even more so).Įlephants need support from people all around the world if they’re to survive in the wild. When an elephant called Changila was killed by poachers in early 2013 it felt like a dam had broken and millions of people were moved about his death via our Facebook feed (the post was later removed by the company following complaints that the content was disturbing. We’ve long appreciated the power of social media to open the world’s eyes to what is happening to elephants.